Data pick of the day: 63% onliners concerned about data collection
After WhatsApp’s announcement from last month that it would begin sharing user data with its parent company Facebook, recent days have seen authorities in Germany...
Tagged: apac
Barclays’ Elinor Bateman to lead WFA’s new Insight forum
Elinor Bateman has been named as the first-ever chair of the World Federation of Advertisers’ INSIGHT FORUM, ahead of two meetings in London. Ms Bateman,...
Budweiser India picks GolinOpinion for PR mandate
Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. GolinOpinion, is the PR division of the MullenLowe Lintas...
How SEA SMBs can win with conversational commerce
Mobile has changed the way small business owners do business in Southeast Asia. It has evolved the way they market products to customers, the way...
Mastercard names Global Products & Solutions Leadership
Mastercard has restructured its Global Products and Solutions team in Asia Pacific, signaling its commitment to drive accelerated growth. These appointments come after Matthew Driver’s...
Outbrain lists SG’s content trends during Rio Olympics
The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us....
Salesforce appoints Mark Innes as General Manager for Asia Pacific
Salesforce has appointed Mark Innes as its new General Manager in the Asia Pacific (APAC) region. In this newly created role, Mr Innes will be...
iClick Interactive inks ad partnership deal with SPH
iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of...
Taptica and Adways Korea Sign Partnership Agreement to Promote Global Mobile Marketing Campaigns
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has entered into a partnership with Adways Korea (“Adways”), a leader...
Rubicon: Opening of Google Dynamic Allocation May Reduce Need for Header Bidding in APAC
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but Google’s move to open up external...
Teads Raises $47M To Push Outstream Video Formats In Asia
AdExchanger | French video supply-side platform Teads has raised 43 million euros in debt financing – about $48 million – to continue pushing its outstream...
PHD Singapore retains Mount Faber’s media account
PHD Singapore has retained Mount Faber Leisure Group’s media business, following a competitive pitch. PHD Singapore has held the account since 2014 and the scope...
Data pick of the day: 1 in 3 interested in using drones
As Facebook finishes its first test of the Aquila internet drone, data from Global Web Index illustrates that one in three internet users globally are...
Holidays 2016: ‘Tis the season of surprises
Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season...
3 winning tactics to be a regional marketing MVP
Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun –...
Infographic: The cart abandonment woes continue
Cart abandonment is signal of a user with intent, who did not go through with the purchase. No matter how it is viewed, it is...
