ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick...
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of...
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post...
AdExchanger | In early August, Anthony Rhind, chief digital officer at Dentsu Aegis’ Carat Global, will leave his position and head to ad tech firm...
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
Mozilla is in a tough spot. Building a big ad business is key to the nonprofit’s well-publicized revenue diversification strategy, but many targeting techniques that...
People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across...
Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a...
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around the...
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company...
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
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