Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
Tagged: ad units
Rising Star No More: IAB To Sunset Intrusive Ads
AdExchanger | No more unwanted sound. Less autoplay. And say goodbye to expanding ads, Rising Stars, 300x250s and 728x90s. The IAB is tackling cross-screen advertising...
YuMe and Ipsos Launch Research Exploring Levels of Conviction Related to Purchase Intent, Engagement and Ad Performance
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES – Zynga (Nasdaq:ZNGA), a leading social game developer, and...
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform LOS ANGELES – Rubicon Project (NYSE:RUBI), a global technology company powering...
The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology
AdExchanger | As feed becomes the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the...
sovrn Releases Line of Programmatic Video Ad Units
Publishers that leverage sovrn’s new video ads will enjoy higher CPMs and give advertisers a fresh source of untapped video inventory across a tight market...
Undertone Zeroes In On Its Platform With Hiring Of Former Rovi CTO
When Undertone released its programmatic platform Virtuoso in September, the goal, according to co-founder Eric Franchi, was for it to eventually become the primary console...
Is Yahoo Tumbling In The Dark With Tumblr-Centric Ad Units?
Yahoo will try a new way to monetize Tumblr, via the introduction of posts that can be promoted as ad units across Yahoo’s network of owned and operated...
iSocket Launches iFA (iSocket For Advertisers)
Removes Time, Cost and Pain for Buyers and Sellers of Guaranteed Inventory San Francisco – iSocket, the leader in programmatic direct and sales automation, today...
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’
“The Jockey,” The New York Times’ new 10,000-word profile of horse racing legend Russell Baze, will draw comparisons to “Snow Fall” for its immersive web...
iOS Making a Better ‘Impression’ on Mobile Advertising
iOS can boast of generating 64 percent of impressions throughout the Velti mobile advertising platform in May of this year, which is a solid 5...
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
New Display Advertising Units Boosts Engagement!
No one readily admits to liking advertising — at least not the kind that pops up when you’re on a news site, blocking the story...
