The Fifth Wave Of Ad Tech: Privileged Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
Tagged: ad network
Comic: Taking It In-House
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Marketers, it’s time to step-up in a mobile first world
Media planning and buying on TV, press and other traditional channels is a relatively straight forward process. Take a creative asset, plug it in and...
Taboola Expands Its Offering to Mobile App Recommendations, Now Enabling App Marketers Such as Match.com to Promote and Measure Downloads, and Performance
Mobile Attribution Integrations Enable Conversion Tracking for Apps Downloaded Directly from Taboola Driven Mobile Campaigns NEW YORK – Taboola, the leading content discovery platform, announced...
Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s...
How to drive marketing success with AR & VR technology
by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played...
It’s time to raise the standards in digital advertising
With rising demand of mobile, online video and social media, the digital ad space has seen massive growth in ad dollars. This should be no...
SpotX strengthens demand facilitation team in APAC
SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation...
Here Are the Most-Watched Ads Among Women on YouTube
A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released...
Fairmont Tests Facebook Travel Ads – And Is Hungry For More
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as...
InPlan Announces the Open Beta Enrollment for its Media Collaboration Platform
InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The MCP...
IGN Publisher Ziff Davis Rewrites Its Video Playbook
AdExchanger | Outstream video is one way publishers can bypass the pre-roll shortage, but the format doesn’t always fly for pubs with heavy ad-blocking audiences....
Facebook Resurrects Atlas As A Media Attribution and Reach Tool
AdExchanger | Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully...
What APAC CMOs Want from Their Agencies
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner,...
Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising
For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV...
Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
