The Fifth Wave Of Ad Tech: Privileged Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Mobile Attribution Integrations Enable Conversion Tracking for Apps Downloaded Directly from Taboola Driven Mobile Campaigns NEW YORK – Taboola, the leading content discovery platform, announced...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/03/2017
A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released...
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as...
InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The MCP...
AdExchanger | Outstream video is one way publishers can bypass the pre-roll shortage, but the format doesn’t always fly for pubs with heavy ad-blocking audiences....
AdExchanger | Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully...
For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV...
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
SARASOTA, Fla. – Revcontent, the fastest growing content recommendation platform, announces the acquisition of machine learning company, Rover, for its advanced personalization and recommendation technology....
AdExchanger | Welcome to episode No. 16 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mainstreaming of programmatic has forced marketers to...
Location Data Company Scaling to Provide Global Support to International and Regional Partners LOS ANGELES, CA – Factual, the neutral location data company that makes...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/03/2017
VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bye Buy Side Rubicon CEO Frank Addante points to the company’s 2015 acquisition of...
BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, has announced a growth investment in AdTheorent, Inc. (“AdTheorent” or...
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