Rewarded videos and video interstitials, delivered programmatically and via premium demand partners utilizing YouAppi’s event-driven targeting will create new revenue streams for publishers while delivering...
AdExchanger | Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow...
NEW YORK, NY – MediaMath, the leading independent programmatic company for marketers, announced it has been recognized by Gartner, Inc. in the latest “Magic Quadrant...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/02/2017
Verizon hired its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive telecom landscape. The wireless...
AdExchanger | When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging...
AI-STARTUP HELPS 14 NEW CUSTOMERS UNDERSTAND AUDIENCES WHEN PLANNING MARKETING CONTENT London – Content marketing platform Codec announces that business grew by 53 per cent from...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/02/2017
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Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market BERLIN and SAN FRANCISCO – Adjust today announced its commitment to “Measurement...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as...
Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and...
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/02/2017
Beacons and other proximity sensors those small devices that communicate with mobile apps in physical environments just keep sprouting up all over the place. Their...
AdExchanger | Facebook will be audited by the Media Rating Council. (Pause for dramatic effect.) The company said Friday in a blog post that it...
LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing,...
AdExchanger | Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits...
Boston — Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], announced an expanded role for Nigel Vaz, naming him Global President for DigitasLBi. In...
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