On Guard: Vendors of Data Companies Likely to Feel Compliance Pressure
This year guarantees to bring a surge in the use of data-security services. And some expect that companies that collect and manage a lot of...
Tagged: acxiom
Room for Improvement: New Study Confirms Lack of Mobile Data
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash...
Can Acxiom-LiveRamp Successfully Position Itself As The Switzerland Of Data?
Acxiom’s $310 million acquisition of data onboarding company LiveRamp, expected to close this summer, will raise significant questions among LiveRamp’s clients, many of whom are...
Acxiom To Buy LiveRamp For $310M
Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline data to digital audiences for...
The Cross-Device Question: Acxiom
Acxiom CEO Scott Howe discusses what his company offers in terms of linking consumers across devices. This is the final part of an interview series...
Sen. Jay Rockefeller Puts Acxiom, Epsilon And Experian ‘On Notice’
A Wednesday hearing held by the US Senate Committee on Commerce, Science and Transportation about the operations of so-called “data brokers” highlighted the disconnect between...
Starcom MediaVest Group Seals Long-Term Data Deal With Acxiom
Acxiom has been perceived as an agency by many parts of the ad industry, including this publication, but now the data giant has sealed a...
Acxiom Announces $600 Million Refinancing
LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, announced a $600 million refinancing. “It’s a great time to be in...
ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced that Clark Kokich, advertising technology expert and digital marketing thought leader, has joined the...
Acxiom Innovation Leadership Recognized with Top Award Wins
The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards SAN FRANCISCO – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service...
Acxiom Launches New Consumer Portal
AboutTheData.com aims to give consumers access, transparency and choice LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company announced the unveiling...
Ogilvy Chief Data Officer Role May Be Sign of Things to Come
Is the chief data officer an addition to the agency C-suite that will stick? Ogilvy & Mather is among the first agencies to create a...
Online audience profile targeting
For many years we have only had cookie-based tracking data to rely on when trying to determine a general profile of the users browsing the...
