One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software...
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by Copenhagen INK · Published 28/01/2014
Chipotle is back with a new branded-content push, but this time it’s going all-out with a series to launch on Hulu. “Farmed and Dangerous” is...
Michael Barrett, the former CRO of Yahoo and CEO of AdMeld, which was acquired by Google in 2011, has joined Millennial Media as its new...
You might not call it an epic fail, but Vail Resorts’ first stab at developing its EpicMix social ski app forced the brand to reconsider...
William Salmon-Lefranc moves from London to Paris PARIS – Rubicon Project®, which operates the industry’s largest independent real-time trading platform for digital advertising, continues the evolution...
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by Copenhagen INK · Published 12/11/2013
LG Uploaded on September 2 2013, the LG meteor prank named Ultra Reality, has so far achieved more than 14m views on YouTube: This is...
There’s a pretty good chance you’re reading this on a smartphone or a tablet. Every year since 2006 has been touted as “the year of...
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by Copenhagen INK · Published 19/10/2013
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and “native” advertising online. The update...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 30/09/2013
Our own research among Econsultancy subscribers found that 46% of businesses use responsive design, however it’s important to bear in mind that our users tend...
Kaspersky Lab is hoping to make the world’s most prevalent mobile operating system safer than ever from the perpetual threat of malware and other common...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/09/2013
In an earlier life, Kevin Weil was a Ph.D. candidate at Stanford in theoretical particle physics. Today, as Twitter steams toward a public offering, the...
Viacom is bringing closure to an SMS-spam lawsuit that was filed last May. The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/07/2013
The idea for Bomoda originated, as ideas often do, at a dinner. Brian Buchwald’s dining companion one night in fall 2011 was a Chinese woman...
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by Copenhagen INK · Published 23/07/2013
Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/07/2013
Joseph Ripp, the newly appointed CEO of Time Inc., is what Donald Rumsfeld might call a known unknown. Mr. Ripp is a veteran of the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/07/2013
The birth of the royal baby will likely boost newsstand sales for celebrity weeklies, but will they top newsstand sales from a couple of royal...
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