Report: Converting millennials from customers to loyalists by “doing good”
By now, the massive purchasing power of millennials is no secret. The cohort, who will spend more than $200 billion in 2017, seek brands that...
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AlgoMerchant’s trading platform ‘for the rest of us’
AlgoMerchant is seeking to build an ecosystem for retail investors, and wants to bring algorithmic and social trading to the masses. Via DNA
How social curation helps publishers master every news cycle
The rise of social media has turned ordinary citizens into journalists, and changed the way stories unfold. Around the world ordinary citizens are breaking stories,...
LinkedIn Shuts Down Its Ad Network 12 Months After It Opened
Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that...
Social media: Vox populi when terror strikes
In the wake of the IS attacks, Indonesians rallied around social media, Benjamin Cher writes from Singapore. Via DNA
OneSpot Expands Management Team; Appoints Marketing Technology Sales Veteran Jon Driscoll as Chief Revenue Officer
AUSTIN, Texas – OneSpot, the Content Sequencing® platform, announced it has appointed Jon Driscoll as chief revenue officer. Driscoll joins the company from Spredfast, the...
Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features...
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
Award-winning Malaysian team out to pursue social good
A Malaysian team won MasterCard’s Masters of Code global hackathon by building a software platform to manage the salaries of foreign domestic workers, but that’s...
Making online news more social, and emotive
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
Dick Van Dyke and Target’s Bullseye to Promote ‘Mary Poppins’
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
See the First 360-Degree Video Ads on Facebook
“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising? Facebook is starting to test 360-degree video ads with a handful...
Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
MeetMe Completes Launch of Native Chat Ads and Video Interstitials
Combined Units Expected to Drive More Than $1 Million in Q4 Revenue NEW HOPE, Pa. – MeetMe, Inc. (NASDAQ: MEET), a public market leader for...
Payment Firm Stripe Launches Product to Help Retailers Sell Better on Mobile
Payment company Stripe is hoping to take mobile and social commerce to the next level — and make it a little bit easier. At an...
Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO
AdExchanger | Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive...
