Facebook’s Most-Shared Publisher to Start Paying Its Quiz Makers
Even if you’ve never heard of PlayBuzz, you’ve probably come across its end product. Its platform is behind such Facebook quizzes as “Which Disney Mom...
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BitTorrent Tries To Attract Marketers With Bundles Program And Partnership
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
Washington Post’s Tech Quest Prioritizes The Biggies: Mobile, Video, Social
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Diversity is the Only Consistency for Brands Killing it on Social, According to the evalue™ Retail Index
Champs Sports and GameStop at the Top of Their “Game” on Social; Tiffany & Co. is Crushing Other Retailers with its Engaging and Impactful Social...
E-book service Bookmate begins SEA chapter with StarHub
Social e-book reading service Bookmate has officially launched in Singapore in an exclusive partnership with information communications provider StarHub, as part of its international expansion...
Facebook to Make Sure the Right People See Publishers’ Posts
Facebook keeps coming up with ways to reduce the amount of bloat in people’s news feeds. But while recent efforts have angered those putting out...
Facebook Gives People a New Way to ‘Turn Down’ Annoying Brands
Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. People...
Gigya CEO: We Always Thought ‘Identity Was A 10X Category To Social’
Gigya, a customer identity management platform, has raised $35 million in growth financing led by new investor Intel Capital, bringing its total to $104 million....
Unified Inbox boosts tech chops with SocialGrow acquisition
Singapore-heardquarted Unified Inbox has announced the acquisition of Boston-based social networking application company SocialGrow for an undisclosed amount. Via DNA
How The Huffington Post Does Native
Few publishers can match the scale and reach of The Huffington Post’s 86 million monthly global uniques. The AOL-owned property also has a highly international...
Pinterest Adds Better Measures For Its Future Advertisers
Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like...
Facebook under fire for conducting secretive emotions study
The recent move by Facebook to conduct a sociological experiment on a select group of its users has drawn criticism from academia, analysts and social...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
Twitter Snaps Up SnappyTV In Bid For (More) Social TV
Twitter has seemingly renewed its commitment to the second screen, revealing plans Thursday to acquire live video clipping and distribution platform SnappyTV. “Our goal is...
Can LinkedIn Link Content With Business Results?
Penry Price has a long legacy as an advertising exec. He went from Google to Dstillery and, as of eight months ago, assumed the role...
