T-Mobile Wants Mobile Video Junkies to ‘Binge On’

T-Mobile Wants Mobile Video Junkies to 'Binge On'T-Mobile just rolled out a game-changing program designed to wow mobile video binge watchers like nothing else.

On Tuesday, T-Mobile officially announced Binge On —  a move that comes in direct response Americans’ “surging demand for mobile entertainment.”

Beginning this Sunday, November 15, T-Mobile customers that are viewers and subscribers of HBO, Hulu, Netflix, Showtime, Sling TV, Starz and more—with more streaming services on the way— can stream mobile video without ever burning up their high-speed data plan.

This new offering is available to all current and new Simple Choice customers on qualifying plans.

T-Mobile says that there’s no additional cost to enjoy this so-called “binge on” capability.

So far, even with stated plans to add more to the mix over time, T-Mobile also announced 24 partners with Binge O. They include Netflix, HBO, Hulu, Sling TV, ESPN, Showtime, Starz, Vevo, Vessel, Univision Deportes, MLB TV, Fox Sports, NBC Sports, Crackle, Vudu and T-Mobile TV.


Via Mobile Marketing Watch

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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