SVG adds Komli Media to overall offering
After selling out the SE Asia operations to Axiata’s Adknowledge group earlier this month, Komli Media has sold out its India operations to Smile Vun Group Media (SVG), which owns Tyroo, DGM and SeventyNine.
Komli will run independently as other SVG Media units viz. Tyroo, DGM and SeventyNine.
The announcement of Komli India being acquired by SVG comes two days after, Komli announced the launch of RevX, a new company focusing on mobile app re-engagement launched globally with over 30 customers and with USD 4 million in funding. RevX was conceived and incubated by Komli Media, digital media technology company in APAC, and is now being spun out.
Explaining the launch of the new entity, Amar Goel, Founder and CEO of Komli Media had said in an official statement, “RevX has built a core set of performance advertising technologies in the fast growing programmatic and mobile advertising space. Now that RevX has seen strong traction in India and Southeast Asia region, we believe it is appropriate to let the team run after a much larger global opportunity. ”
The new entity secured USD 4 million in funding from Komli’s existing investors – Norwest, Nexus, Helion, DFJ, and Peepul Capital.
Adknowledge Asia Pacific, a unit of Malaysia’s Axiata Group, acquired Komli Asia for USD 11.25 million in an all cash deal on August 10, 2015. The Southeast Asia operations of the company had focussed in the last year to hone its mobile, social, video and overall remarketing offer to become one of the few players in the space that provided an overall offering of this kind, in the market.
Founded in 2006, Komli specialised in digital marketing, performance advertising, social media, brand solutions and advertising, search marketing and video solutions.
