Street Fight Summit: Location-Based Ads and the Magic Metric

I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself on the video now. The topic was a doozy – basically how do you use measurement to justify the value of location-based digital marketing? Sure, location-based couponing tends to end in a recorded conversion, but is couponing the be all and end all of this channel?

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Publisher Forum

Via Admonsters

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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