State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also internally.
CEOs are demanding greater value from their Marketing Departments and having to better understand multiple touch points that customers have with their businesses online. Marketers, in-turn, are having to re-think how best to manage the different and growing number of communication channels to meet changing customer needs, while adjusting to smaller budgets and more limited resources, along with being faced with increased investment in technology to cope with managing these changes.
Join us at this 1/2 day session that provides Senior Marketers and Business Leaders with a view of:
- the strategic implications of digital, with up to date examples from proprietary Econsultancy research
- powerful brand stories as consumers start are no longer just buying facts
- real life insights in businesses that have had to adapt to the state of digital
- suggestions on how establishments may need to change as technology evolves and what’s in store for the future of digital marketing
