Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential customers where they are: online.
DigitasLBi created digital spots to help generate awareness for Sprint’s Small Business Solutions group, which offers mobile point-of-sale solutions, asset tracking, mobile products and cloud services for small-business owners. A 24/7/365 support team also comes as part of the deal.
The digital videos were launched during the first and second weeks of March, with a third set to release on March 28. All are on YouTube, with promotions for the spots posted to Sprint’s LinkedIn and Twitter handles. There is also direct mail; email with the video embedded; and banners on Sprint.com driving viewers to a landing page.
