SpotXchange rides programmatic growth wave, quadruples revenue
SpotXchange, a video advertising platform, is bidding farewell to 2014 on a positive note with a strong performance to show in its financial results.
Most notably, the company reported a 282 per cent jump in net programmatic revenue year on year (YOY) globally, with the programmatic side of the business in Asia Pacific (APAC) recording an even stronger 317 per cent increase for the year to date.
Mobile represented the fastest growing segment of the business, as brands turned their attention to video advertising on smartphone and tablet devices. Spend on mobile gained pace over the year, with a quarter-on-quarter (QOQ) increase of 657 per cent for the July-September period (Q3) in APAC, and 693 per cent increase in Australia.
This growth saw mobile’s share of ad spend on SpotXchange’s marketplace hit 12.8 per cent for Q3 in APAC and 14.1 per cent in Australia.
The growth of mobile video advertising traded programmatically is outpacing the market’s overall increase in mobile ad spend, according to Matt Von der Muhll, Managing Director, APAC, SpotXchange.
“Mobile is shifting to programmatic at an even faster rate than desktop did,” Von der Muhll said. “Advertisers are embracing mobile video as the next big brand ad tool and programmatic as the most efficient and effective means of delivering it,” said Mr Von der Muhll.
Global forecasts indicate that 55 per cent of display advertising will be traded programmatically by 2015, with Australia expected to follow suit and shift large portions of video ad buying to the programmatic model.
“It’s been a great year for SpotXchange with huge revenue growth, significant global expansion backed by investment from entertainment group RTL and publishers really coming onboard with premium video inventory. Our programmatic video technology is continuously innovating to deliver more effective and more targeted video advertising solutions for publishers and advertisers,” Mr Von der Muhll added.
SpotXchange is a video advertising platform for publishers, that provides ad serving, programmatic infrastructure and advanced analytic services. Net revenue across all segments of the business increased by a total of 136 per cent globally and 116 per cent in APAC year-on-year for the year to date.
