Solving The ‘Law Of Ad Blocking’

AdExchanger |

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Tony Ralph, director of advertising technology at Netflix. Every time I open a mobile web browser I’m reminded of Wirth’s law. Wirth’s law postulates that software becomes slower more quickly than hardware grows faster. Mobile hardware advancesContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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