Social Brands: The Future Of Marketing (eBook)

The world’s best brands don’t just predict the future; they define the future on their own terms.

However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook by Simon Kemp provides a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand.

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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