SMBs Getting More Mobile, But Only 33 Percent Have Mobile-Optimized Website
While the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every quarter.
“Among the group of SMBs that had or planned to create a website, just 33 percent had a mobile-optimized site in September 2015,” reports eMarketer. “That amounts to 24.4 percent of the overall respondent base. But a year ago, mobile sites were even more rare: 26 percent of SMBs with a website had a site optimized for mobile.”
Even non-optimized websites are not a universal given.
Research from RBC Capital Markets conducted in September, 2015 indicates that 64 percent of U.S. small and medium-sized businesses had a professional website for their business. Another 10 percent planned to create one.
“That represented mixed progress since the prior year, when just 60 percent had a site, but 17 percent planned to create one,” noted eMarketer.
Other issues? Updating them, of course.
Bottom line: it’s major brands that have made major mobile progress. Smaller companies? Not so much.
“Though small-business owners are keen on using mobile themselves, Capital One Spark Business found in April, 2015 that just 6 percent of U.S. small businesses had invested in mobile for marketing.”
It’s just a matter of time until SMBs catch up … but the clock is ticking. Those smaller firms need mobile as much as the big guys now.
