Data Driven Advertising / DMP / DSP / RTB

Smart AdServer Goes Independent Via Private Equity Firm

by Copenhagen INK · 21/02/2015

Paris-based direct and programmatic ad platform Smart AdServer will break away from its parent company, the Internet portal AuFeminin, through a buyout by private equity firm Cathay Capital for $42.1 million, the companies said Thursday. “Smart AdServer is entering a new phase and the market is evolving very fast,” said Smart AdServer US General Manager… Continue reading »
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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Smart AdServer Goes Independent Via Private Equity Firm

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