SingTel’s Amobee to buy Adconion, Kontera for USD 235 mn
Digital advertising company Amobee is all set to acquire Adconion Direct North America and Adconion Australia as well as Kontera Technologies to strengthen its position as a mobile led digital marketing technology provider and solutions across all channels and screens for global brands. With the combined capabilities, Amobee is positioned to better leverage the fast growing global digital advertising market.
Adconion will be acquired at a valuation of USD 235 million. The consideration payable is approximately USD 209 million, excluding debt. The valuation and consideration payable for Kontera is approximately USD 150 million. The acquisitions are subject to certain conditions being satisfied and approvals obtained. As is known, Amobee is a wholly owned subsidiary of Singapore Telecommunications Limited (SingTel).
“The SingTel Group has significant scale and customer relationships with over 500 million mobile customers, as well as intelligent networks, billing capabilities and extensive touch points. Together with Amobee’s advanced digital marketing technology and solutions, we will create relevant and innovative marketing campaigns across multiple channels for brands and advertisers. These acquisitions will further differentiate Amobee and help solidify its position in the digital advertising market,” said Allen Lew, CEO, Group Digital L!fe and Chairman of Amobee.
Adconion, a cross channel digital advertising company, offers digital advertising solutions to Fortune 500 brands across key marketing channels – display, video, email and social – on all devices from a unified technology platform. This gives advertisers and publishers a one-stop shop for all their digital advertising needs.
“We have admired Amobee’s strong mobile technology capabilities and expertise and are thrilled to combine our two companies to become the undisputed leader in the global digital marketing space. With Amobee, we can now offer our customers a complete suite of digital marketing solutions combined in a single platform,” stated Kim Perell, CEO of Adconion Direct and President of Adconion Media Group.
Kontera is a digital content intelligence and marketing technology company with offices in the US, UK and Israel. Its real-time digital content analysis platform analyses data across mobile, web and social networks, and enables advertisers to use its native advertising capabilities to serve the most relevant ads to consumers. The intelligence and actionable insights derived from the Kontera platform allows advertisers and agencies to make real time decisions about their brands and marketing campaigns to achieve better returns.
“Data has become the essential ingredient to successfully reach the right customers with the right message at the right time. Being a part of Amobee, we can more fully leverage our real-time content analysis platform across the entire digital ecosystem, enabling CMOs to measure and evaluate the success of their brand in ways never possible before,” commented Yoav Shaham, CEO of Kontera.
“We are excited to join forces with Adconion and Kontera, two companies that have led the industry with innovative marketing solutions and cutting edge technology to achieve outstanding returns for Fortune 500 companies. Amobee offers the most advanced mobile advertising technology and solutions to large advertisers and publishers on a global scale,” remarked Mark Strecker, CEO of Amobee, and added, “The digital advertising business is about scale and capitalising on the market opportunities with technology as a core differentiator. With these two acquisitions, we have extended our product offerings, increased our sales footprint and reinforced Amobee’s leadership position in the fast growing digital advertising market.”
