Singapore Navy appoints JWT to drive recruitment
The Republic of Singapore Navy (RSN) has tapped J. Walter Thompson Singapore to drive recruitment, and to lead integrated marketing, communications and events to mark the Navy’s 50th anniversary in 2017.
J. Walter Thompson will partner with AsiaPRwerkz and Mindshare on a jubilee campaign to celebrate “RSN50”, which includes a series of events, activations and advertising executions to celebrate the Navy’s achievements and pay tribute to the pioneers who have contributed to safeguarding Singapore’s maritime interests over the last 50 years.
J. Walter Thompson will also create a recruitment campaign to excite and inspire young Singaporeans to enlist and help chart new waters for the country’s navy.
“Singapore Navy is one of the most prestigious and respected brands in Singapore. The commemoration of their 50th anniversary is a tremendous opportunity and we are very pleased and honored to be selected as their agency. We are committed to developing some great work on this iconic brand,” said Peter Womersley, CEO of J. Walter Thompson Singapore.
J. Walter Thompson’s contract with the RSN will run for three years.
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