SG Elections: CPF, Temask, education drive social media conversation
In the run up to the polling day in Singapore on September 11, social media discussion on elections, parties and agendas has been rising. Among the most discussed topics on elections, CPF / retirement, AHPETC, Temask/GIC and education were the top 4 topics from August 31 to September 3, according to Facebook’s data.
The other topics discussed were cost of living, transport, housing, Roy Ngerng, MediShield Life and GST.
About 650,000 people in Singapore have had 5 million interactions related to elections between July 24 and September 3 on Facebook.
The election rallies which started on September 2 generated more than 14,000 conversations on Twitter, almost equal to the total tweet volume about #NominationDay.
Huge crowds gathered at Tiong Bahru and Hougang on September 2 to attend the first People’s Action Party (PAP) and Workers’ Party (WP) rallies of the #GE2015 campaign. The peak in Twitter conversations on September 2 took place around 9.30 pm when Prime Minister Lee Hsien Loong was delivering his speech at the PAP rally in Tiong Bahru and Low Thia Khiang, Secretary – General of the Workers’ Party, gave his speech in Teochew at the WP rally in Hougang.
Men aged between 35-44 years old led the conversation on Facebook around elections from August 31 to September 3, while it was women in the same age bracket who had led the conversation on elections from July 24 to August 28.
Among the other demographic engaging with the election conversation on Facebook were, men aged between 45-54 years old (#2) and men aged between 55-64 years old (#3), followed by women aged between 35-44 years old (#4) and women aged between 25-34 years old (#5).
The Facebook page of Prime Minister Lee Hsien Loong who is the Secretary-General of the People’s Action Party topped the list of the top performing politician pages from August 31 to September 3.
Top performing politician pages on Facebook from August 31 to September 3
Page Name |
Total Interactions |
Average Daily Posts |
Page Likes |
Page Growth % |
| Lee Hsien Loong | 124,105 | 4 | 843,099 | 0.00% |
| Chee Soon Juan | 27,475 | 5.67 | 8,780 | 31.70% |
| Chen Show Mao | 16,316 | 2 | 41,504 | 0.00% |
| Ng Eng Hen | 15,174 | 2 | 34,434 | 3.30% |
| Tan Chuan-Jin | 12,271 | 4 | 55,214 | 0.00% |
| Vivian Balakrishnan | 12,090 | 3.33 | 39,817 | 0.00% |
| Josephine Teo | 10,901 | 4 | 18136 | NA% |
| K Shanmugam Sc | 10,338 | 2.33 | 76681 | 1.10% |
| Lee Li Lian | 9,241 | 3.67 | 12,822 | 0.00% |
| He Ting Ru | 8,570 | 3.33 | 5,849 | NA% |
In terms of political parties however, it was The Worker’s Party which topped the list of political party pages on Facebook from August 31 to September 3.
Top performing political party pages on Facebook from August 31 to September 3
Page |
Total Interactions |
Average Daily Posts |
Page Likes |
Page Growth % |
| The Workers’ Party | 119,557 | 21.67 | 85,022 | 7.40% |
| People’s Action Party | 103,383 | 31 | 155,830 | 1.80% |
| Singapore Democratic Party (SDP) | 33,495 | 12 | 28,713 | 7.80% |
| SingFirst | 7,474 | 21.33 | 3,937 | 13.40% |
| The Reform Party | 7,284 | 12 | 37,007 | 52.60% |
| National Solidarity Party | 2,274 | 7 | 10,921 | 5.60% |
| Singapore People’s Party | 1,061 | 1 | 9539 | NA% |
| The Workers’ Party Youth Wing (WPYW) | 740 | 0.33 | 8848 | 7.20% |
| Democratic Progressive Party-Singapore | 337 | 7 | 1,263 | 6.10% |
| Singapore Democratic Alliance | 259 | 2.33 | 1,390 | NA% |
