Select Media opens sales office in Singapore
Select Media is opening an operational sales office, with people on the ground, in Singapore. Select Media is a video supply platform for premium publishers, currently operating in over 55 countries across the globe.
Select Media has always been in Asia, operating in Singapore in particular for over three years, the CEO and co-founder, Sagi Gordon, has been operating in Asia since 2008 and this has further spurred the establishment of a sales office in that region.
The growth and popularity of digital video marketing across the world is phenomenal, with the Asia-Pacific being a major part of this surge. Digital video advertising has been receiving positive responses from Asia, recording positive trends over the years, with a forecasted growth in digital ad spending of up to 18.2 per cent, reaching approximately $59.7 billion. This has led to experts predicting an even bigger and stronger market for this relatively new idea in marketing for 2017.
The opening of the new sales office in Singapore is a strategic move to position the company close to the market, to ensure efficiency and better customer experience.
Gerard Lechau will be heading the sales office and partnership efforts in Singapore through his consultancy Digital V Pte. Ltd.
Prior to starting Digital V, Mr Lechau was a former business director at Exponential. Prior to that, Mr Lechau helped build out Outbrain’s presence in SEA and India.
Mr Lechau will be reporting to the global CRO of Select Media, Madi Bachar.
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