See the First 360-Degree Video Ads on Facebook
“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising?
Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos — and ads — to Apple’s iPhones and iPads.
In addition to the brands advertising 360-degree videos on Facebook, publishers including ABC News, BuzzFeed and Nickelodeon have begun posting all-angle videos to the social network, which can also be watched using Samsung’s Gear VR virtual-reality headset.
