Samsung Tops Video Ad Views With South Sudanese Olympian (and Cordless Earbuds)
The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising.
Samsung’s ad campaign featuring South Sudanese runner Margret Rumat Rumat Hassan (and its cord-free earbuds) accumulated the most online views in the week through Sunday, according to Visible Measures’ weekly ranking of video campaigns, encompassing both paid and organic activity.
Other widely-seen efforts using the Olympics came from marketers including Nike (in a third consecutive appearance for its “Unlimited” campaign), Hyundai, Procter & Gamble and Coca-Cola.
