RTB growth helps Ozone achieve 100 mn daily mobile impressions
Ozone Media has reached a milestone 100 million daily impressions on mobile. This growth is fuelled by an increasing number of partners embracing real-time bidding (RTB) as the preferred source of mobile inventory. A recent report showed that global advertising spend in RTB is increasing at over 400 per cent YoY.
This milestone is part of Ozone’s continued momentum in the mobile space having grown by 400 per cent QoQ in mobile programmatic impressions.
Programmatic media buying has already seen significant global adoption, particularly in markets that have shown major demand such as the U.S., France, Germany, Australia, and the UK. As a global player, the US accounts for the majority share of Ozone’s impressions with 60 percent. APAC is where the company sees the most potential. The region currently accounts for 12 percent of total impressions, but demand has been steadily increasing at a rate of 100 per cent month on month.
According to a recent report from AOL, an estimated 60 per cent of advertisers are already buying mobile inventory programmatically, driven by efficiency and value concerns. One of the largest programmatic players, delivering 1.5 billion display advertising impressions daily, Ozone Media have been able to leverage their experience in the business,to achieve an average mobile click-through-rate of one percent and an ROI upwards of 110 per cent. The company delivers its custom technology services across a wide range of verticals including media and publishing, food and beverage, travel and leisure, and arts, entertainment and gaming.
Gartner estimates this market as ripe for continued growth, citing an expected 37 per cent increase on last year’s mobile ad spend to a total of USD 18 billion in 2014 with mobile programmatic display ad spending alone expected to reach USD 14.5 billion by 2017.
Kiran Gopinath, Founder & CEO of Ozone Media stated, “Mobile programmatic buying has become an essential part of any digital advertising campaign and we’ll continue to expand our capabilities on the mobile front to keep up with this demand.”
