Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities LOS GATOS, Calif. – Roku, Inc. and comScore (NASDAQ:SCOR) announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials™ (vCE®). Publishers and advertisers that choose to participate can measure […]
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