Reuter Communications rebrands; appoints Managing Partner
Reuter Communications has appointed Nick Cakebread as the agency’s Managing Partner. The hire coincides with the agency rebranding from Reuter PR to Reuter Communications to reflect its evolution towards a more complete and integrated communications offering.
The agency, set up in 2010 by Chloe Reuter, works with luxury and lifestyle brands including Swarovski, Aman, Ralph Lauren, Sotheby’s and Harrods. Reuter Communications delivers integrated campaigns, digital and social media content, editorial strategy and live experiences.
Nick Cakebread is an award winning, senior marketing and communications specialist with more than 15 years of experience. He was previously at BBDO, where he was Managing Director of BBDO Live China. Prior to BBDO, he was Head of Marketing and Communications for Burberry, China and has held senior positions at Fleishman-Hillard in Asia Pacific.
“I’m excited that Nick has joined Reuter Communications. Our business is seeing tremendous growth and we are evolving to meet the needs of our clients in an ever digital and integrated world. Nick brings a breadth of experience to take the agency and our clients to the next level,” said Founder and CEO Chloe Reuter.
“I am delighted to join the Reuter Communications team. The agency is a leader in the luxury and lifestyle sector and has an enviable client portfolio. Itis doing fantastic work across digital, social, editorial, experiential and paid media. I look forward to working with Chloe and the team to further build a dynamic and integrated agency that helps connect luxury and lifestyle clients with consumers,” said Mr Cakebread.
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