Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers

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AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of HookLogic by Criteo and Triad Media by Xaxis underscore this point, but other ecommerce inventory is hitting the market as well. Index Exchange CEO Andrew Casale says six retail/ecommerce clients use the… Continue reading »

The post Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers appeared first on AdExchanger.


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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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