Real clever social media integration

After a bunch of great Twitter cases I found this really great case showcasing really clever use of social media integration (Like http://www.cph-ink.dk/?p=346 ):

MoMA and Facebook

MoMA in New York (The Museum Of Modern Art) launched this website to help visitors plan their visits at the museum. That really not that new, just another website right…? WRONG!

momafacebook01.jpg

What makes this website really great is that it connects to your Facebook profile where you already have entered all your preferences, your lifestyle, your tastes etc. – It then scans your profile, analyses it and matches your preferences in the social network with the experiences currently offered at the museum.

In less than a minute you receive personalized recommendations on the stuff you shouldn’t miss which of course you can share on Facebook itself or on Twitter. You can save your customized visit plan and add or remove parts to refine it.  Summer at MoMA it so simple yet so smart and well done – as the guys at Adverblog says – if there is a place that contains (almost) everything about you, why should you bother typing in information manually?

momafacebook03.jpg

And why couldn’t and shouldn’t this setup be used by a lot of other clients – Universities could use the same approach to give students indications of what course to choose etc.

Source:  Swiss miss and Adverblog.com

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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