Ranveer Singh is now Ranveer Ching
Ranveer Singh, the new brand ambassador for Ching’s Secret, changed his Twitter name to Ranveer Ching!! The star has taken this unique initiative to further leverage his digital presence for the brand across different social platforms including Facebook, Twitter, Instagram, and YouTube, encouraged by CA Media Digital’s venture, Fluence.
Ranveer, who is known to choose his endorsements very judiciously, is super excited with this association. “I’m really happy to be associated with Ching’s Secret. I am personally a hakka Chinese fanatic! So I leaped at the offer when the good folks at Ching’s Secret approached me to be their brand ambassador! I’m a big fan of their noodles, soups and their masalas. I am proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world. Ranveer Singh and the secret of Ching- forward together!” said Ranveer.
“Ranveer Singh, is a perfect brand fit. As a brand aimed at today’s youth and young housewives, we felt Ranveer was the ideal youth icon who has pan-Indian appeal across all age groups,” said Ajay Gupta, MD, Capital Foods.
“Fluence has always helped connect brands to consumers to maximise their impact and their online presence, by utilising the online influence of the celebrities with new and unique ideas and solutions for an effective campaign. Ranveer and Ching’s Secret were a perfect match and we had to come up with a social media campaign idea that would resonate with Ranveer’s fans and Ching’s Secret lovers. Ranveer has the courage of his convictions and dares to go where no star has gone before. His energy, his enthusiasm, his sense of humour, his exuberance is unparalleled which is why this unique campaign was perfect,” said Ashish Joshi, VP Digital & Business Head – Fluence.
