PureWow Matches Content With Audiences Using KeyWee
Publishers like PureWow seeking audience development have a few usual suspects to drive traffic to sites. There’s Outbrain and Taboola, social amplification and syndication or traffic exchange. And now, to help make social amplification more efficient, they have KeyWee. “At the most basic level, they find the right audience for the content,” said Anna Lee,… Continue reading »
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