PubMatic to Hire 100 to Meet Demand For Private Ad Exchanges
PubMatic, an ad technology company which caters to publishers, is planning to hire an additional 100 people before the end of the year to meet growing demand for so-called private ad exchanges.
Private exchanges allow publishers to offer their inventory on an auction basis to advertisers without mixing it with inventory from other publishers in public exchanges like Google’s AdX, Yahoo’s Right Media or AppNexus.
Once thought of as somewhat of a failed experiment, private ad exchanges are undergoing a revival. Programmatic spending is expected to increase nearly 74% this year, according to eMarketer, and publishers are trying to capture chunks of that growing pie by packaging programmatic buys with ads they sell to advertisers directly.
