Publisher Monetization Research Group Establishes Japan Publisher Alliance on Digital to Launch Private Marketplaces Powered by PubMatic
Premium Japanese publishers will offer PMP inventory to advertisers through PubMatic’s revenue management platform, SEVEN TOKYO – PubMatic, the automation solutions company for an open digital media industry, announced that the “Publisher Monetization Research Group” (PMRG), of which PubMatic is a member, has established the “Japan Publisher Alliance on Digital” (J-PADTM), an alliance of Japanese […]
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