Publicis Merges Digital Shops SapientNitro and Razorfish, Creating SapientRazorfish
Publicis Groupe’s Publicis.Sapient has merged the digital agencies SapientNitro and Razorfish to create the new global entity SapientRazorfish.
SapitentNitro CEO Alan Wexler will lead SapientRazorfish as its new chief executive, while Shannon Denton, currently CEO at Razorfish, shifts to the role of chief strategy officer for SapientRazorfish and head of global practices for Publicis.Sapient. Mr. Wexler will also become co-CEO of Publicis.Sapient, along with Chip Register, who will remain in his position of CEO of Sapient Consulting. Mr. Register and Mr. Wexler will also oversee an integrated management team for Publicis.Sapient in North America, and SapientNitro’s Global Chief Strategy Officer and EMEA CEO of SapientRazorfish Nigel Vaz will have responsibility for the integrated management teams in Europe and Asia.
Alan Herrick will shift from CEO of Publicis.Sapient to chairman, while continuing to advise CEO clients and their boards on digital transformation strategies.
