PROG I/O: Getting The Ball Rolling On First-Party Data
AdExchanger |
Before taking advantage of their first-party data, brands first must figure out what the heck they’ve actually got. “People don’t really appreciate the assets they’ve accumulated over the course of years,” said Acxiom vet Josh Herman, who now leads tech development for CRM, ad tech and analytics platforms at Kimberly-Clark Corp. He spoke at AdExchanger’s… Continue reading »
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