Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game


Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign.

Its “Disruptive World” effort piled up 22.6 million views up through the Friday morning before the Super Bowl itself, according to Visible Measures’ tally. The figures here include both paid views, such as video ads, and organic views in which consumers sought out the spots. They also roll up views for actual ads if they’ve been released along with teasers and extended cuts that have been posted online.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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