PlaceIQ Hires Tumblr’s Former Finance VP as First CFO


Mobile advertising technology company PlaceIQ has hired Scott Casey away from Yahoo! to be the first CFO in the company’s three-year history. Mr. Casey was VP-finance at Tumblr and oversaw the company’s $1.1 billion acquisition by Yahoo! earlier this year.

“Revenue is at a place right now where we wanted to bring in someone who has a history of scaling big companies,” PlaceIQ CEO and co-founder Duncan McCall said.

Mr. Casey’s work history includes helping oversee the sale of Tumblr, one of the most successful exits for a Internet company in recent history. The other notable companies he’s helped grow, however — MySpace and Zynga — have since transitioned from Internet darlings to proof that we are in the midst of a second dot-com bubble.

Continue reading at AdAge.com

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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