Performics bags Zopper account
ZOPPER has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping e-commerce platform that allows consumers to choose from a wide range of electronics, mobiles, home appliances etc., all from local neighborhood stores. It’s an India specific e-commerce model that wants to make the existing retailer ecosystem participate in the e-commerce boom and benefit from it.
Founded by entrepreneurs Surjendu Kulia and Neeraj Jain, Zopper combines the unique benefit of shopping at a local retail store with the convenience of Online shopping. The company is backed by marquee investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors and has raised has raised over USD 27 million in venture funding so far.
Tanmay Mohanty, Managing Director of Performics & Resultrix says, “Localised commerce is only set to grow in India, as consumers resort to the comfort of shopping from known stores, within a few kilometers of their home or office. This also gives them the benefit of speedy service. Zopper is an ambitious hyper-local market place and has huge plans of expansion in newer categories and towns and cities. With our superior digital capabilities and seamless play in content, data, communications and analytics, we will help them scale up effectively and reach out to newer digital audiences.”
Harneet Singh Rajpal, Chief Business Officer at Zopper said, “Performics is long since been known for their superior digital capabilities and marketing expertise. They bring new elements to the game and their fresh innovative approach, enthusiasm and energy make them the vital partner for us. Their strategic framework and ability to execute with speed and accuracy has played a huge role, in us entrusting them with our digital mandate. We look forward to a rewarding working relationship with them.”
Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel and OLX to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.
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