Outbrain lists SG’s content trends during Rio Olympics
The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us. The Games have always been synonymous to themes such as friendship, national pride and cultural preservation, which provide brands, publishers and content creators a great opportunity to create content and connections with their target audiences. Be it with stories of performance, trials and tribulations, challenges and sacrifices, the Olympics is an event that unifies and bonds, across the world.
Outbrain has analysed how audiences consumed Olympics-related content in Singapore.
Singapore was in for a pleasant surprise this year when Joseph Schooling won the nation’s first-ever Gold Medal in the 100m Butterfly category. It was a time of much joy, and the days preceding the victory saw a celebration, one of a kind, on the Little Red Dot. The impact was clearly visible in a steady increase in content consumption in the lead-up to August 13 2016, followed by a sudden spike upon Schooling’s win.
With every content consumption occasion, there are some key takeaways and learnings.
Some of the findings include:
Interestingly, there was a significant drop in content consumption across all platforms and devices on 10 August, but then spiked very quickly in the lead-up to Joseph Schooling’s final race.
Majority of the content was consumed on mobile, a testament to the accelerating shift to a mobile-first strategy.
The post Outbrain lists SG’s content trends during Rio Olympics appeared first on Digital Market Asia.
