Oreo takes China’s fashionistas to a ‘wonderfilled’ world
Continuing from the launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a TVC-led integrated campaign created by FCB Shanghai. The creative falls under the new Oreo brand platform ‘Wonderfilled’, using animation to explore an imaginary world of fashion and encourage adults to see the world from a different perspective.
The objective of the campaign is to drive awareness and penetration of Oreo Delight Thin, targeting a new consumer group: urban females who are socially savvy and have strong fashion sense. The sleeker snack alludes to contemporary ‘slimline’ design trends, like smartphones and clutch bags,making it more than a mere cookie and answering the fashionista’s desire for a lighter way to enjoy Oreo.
“In this spot, we are showcasing the product as hero in a fashion related setting to echo to our first Oreo Delight Thin TVC. The cookie becomes almost like a supermodel that is irresistible to everyone. It has been a delight to work on this project” said Andy Chan, Executive Creative Director of FCB Shanghai.
Credits:
Project Name: Oreo Delight Thin “Taste of Fashion”
Creative Agency: FCB Shanghai
Client: Mondelez
Regional Account Director: Tess Wang
Account Director: Calvin Chu
Account Executive: Holly Zhang
Executive Creative Director: Andy Chan
Associate Creative Director: Lay Xie
Art Director: Edward Cheung
Copywriter: Lemon Xie
Designer: Florian Pack, Sam Hencher,
Digital Designer/ Artist: Sebastian Wirbelauer, Matthias Kroll, Ian Hutchinson, Jan Koester, Da Hae Kim, Simon Sandin, Daniel Wichterich, Florian Staerk, Lorena Steinmann, Fah Anuntasomboon
Typographer: Christopher Hegenberg
Illustrator: Sam Hencher, Ini , Jan Koester, Lorena Steinmann, Fah Anuntasomboon
Visualizer: Steffen Röthinger
Director: Florian Pack
Director of Photography: Christian Datum
Editor: Timo Fritsche
Production Company: TRIBE ／ Chimney
Production Company Head Producer: KjellKunde
Associate Producer: Johnny Hu
Associate Planning Director: Connie Yeung
Agency Producer: Robin Chen
Media Agency: Carat
