Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more than 1,000 advertisers and publishers. The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side platforms (DSPs) and private marketplaces.
The research is supported by the AOP and IAB.
The Online Advertisers Survey Report contains the responses from more than 650 advertiser and agency survey respondents, and discusses trends regarding buying and spending on online, budgets, advertising, real-time bidding and targeting, trading desks and demand-side platforms. For the first time, it also looks at private marketplace deals.
The Online Publishers Survey Report contains the responses from almost 400 online publishers and sales houses. It looks at online revenue and charging, real-time bidding and the role of online advertising networks, supply-side platforms and data management platforms. It also looks at private marketplace deals from the eyes of the publishers. This report will be published on this page in October 2013.
The charts from both reports will also be available as PowerPoint presentations.
The Online Advertisers Survey Report is divided into the following sections:
- Online advertising: buying and spending
- Real-time bidding and targeting
- Trading desks and demand-side platforms
- Private marketplace deals
The report highlights include:
- Strong investment from advertisers in online display advertising
- Spend on Facebook advertising still high, but sighns of an approaching plateau
- Real-time bidding and use of DSPs on the rise, but advertising networks defy talk of their demise
- Growth of private marketplace deals – a fifth have already implemented one
Online Advertisers Survey Report – Table of Contents
- Executive Summary and Highlights
- Foreword by Rubicon Project
- About Econsultancy
- About Rubicon Project
- Methodology and Sample
- Findings
- Online advertising: buying and spending
- Spending trends
- Display advertising prices
- Budget shifts
- How display advertising is bought
- Use of data
- Real-time bidding and targeting
- Advantages of real-time bidding
- Trading desks and demand-side platforms
- Spending with trading desks
- Trading desk spend on real-time bidding
- Number of demand-side platforms
- Benefits of working with demand-side platforms
- Challenges faced when working with demand-side platforms
- Private marketplace deals
- Appendix: Respondent Profiles
- Annual company turnover
- Geography
- Business sector
Download a copy of the reports to learn more.
Free samples are available for those who want more detail about what is in the reports.
