Official Launch Date for Google AMP Confirmed
Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age.
AMP is a direct response to similar but proprietary platforms like Facebook’s Instant Articles and Apple’s News. Unlike them, however, AMP is open source, meaning anyone can use it.
Google says AMP pages load 85% faster than standard mobile web pages. The company wants to reinvent the mobile web by delivering content at near instant speeds.
