Numbers, insights from FIFA World Cup final on FB & Twitter
FIFA World Cup 2014 has been declared the most digital, and hence also the most social, sporting event ever. On the final day of the tournament, social media platforms Facebook and Twitter, which were the dominating platforms where fans engaged during the tournament, saw some interesting numbers and insights.
Facebook recorded a high number of interactions during the finals…
Indonesia featured in the top five markets following the World Cup, as a male dominated audience discussed the match on Facebook…
No surprises in the top match moments…
On Twitter, #GER vs. #ARG proved to be an epic finish to the #WorldCup. And after 64 matches, only one team is left standing: @DFB_Team was 2014#WorldCupFinal champion, beating @Argentina in a match that generated 32.1 million Tweets.
When the final whistle sounded and #GER claimed their fourth championship, and generated 618,725 Tweets per minute (TPM) discussing the match — a Twitter record for an event..
