Now advertise on Google in Hindi
Industry experts have expressed their concerns over the lack of regional language content on web and how it acts as a deterrent for a large chunk of the Indian population from accessing the internet services. But the new service of Google will allow marketers to create ads in the widely spoken local language of India – Hindi. Further this will also enable the global marketing media to reach out to the Indian audience.
“We hope that this launch will give a boost to the growth of the Hindi web and will encourage the creation of a whole new wave of online Hindi content that will not only be useful to the burgeoning Hindi internet audience, but also make it easy for advertisers to market to this very important consumer base,” said Dushyant Khare, Head of Partner Business Solutions – India and Southeast Asia at Google, referring to the launch.
Digital experts also shared their take on the launch of the new service and how is it going to change the landscape of the marketing world. “This is the right time to launch such a product as we can see growth in the regional media content on the web,” said Harshil Karia, Founder of Foxymoron.
Marketers can tap on to opportunities in the market as the Hindi language audience has only limited option of content in the market today and advertisers can personalise the content to reach this consumer in an effective manner, he added.
“This is a fantastic opportunity for the marketers when it comes of connecting next billion to the internet as this population will largely be from the people for whom Hindi is their first language. If they can be tapped through this platform, marketers have a huge opportunity before them,” said Sai Srinivas Kiran G, Co-founder and Chief Executive Officer of teewe.
Also a larger audience is expected to adopt the web media with the launch of Hindi ads on Google’s display network. This audience can be attributed as the most progressive segment of the Hindi speaking population in India and it will eventually drive revenues for the company in a significant manner.
In terms on competition, it depends on how Google’s competitors view this opportunity. Unlike other publishers, Google creates ads based on a story which makes it different from its peers.
Among other internet and social media platform, Facebook is also expected to make headway in to regional language web space as the CEO of the California based social platform, Mark Zuckerberg marked his intention to amplify the reach of regional content to its users in India, in his last visit to the country in October.
Further Facebook already has provisions of regional script, which will make it easier for the social media publishers to include the Hindi speaking audience to its network. “But I do not see them taking any major step in the next 3-4 months,” added Mr Srinivas.
Going forward, we can see brand biggies in India testing the waters in Hindi advertising through the Google’s display network. We may be deprived on benefits in near term but as the strategy gather momentum, emergence of Hindi ads will feature as a crucial component in marketers’ agenda.
