Nissan Times Spanish-Language Effort to World Cup Kickoff
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan’s own popularity among U.S. Hispanic consumers.
The ads will run on TV and social media, featuring high-energy Hispanic soccer fans playing soccer, watching the World Cup games and driving Nissans.
Nissan is working on the assumption that soccer is more closely followed by Latino and European consumers than by the average American household.
