Nike+ and Killzone 2
After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one step better: Men vs. Women!
The commercial is entertaining, but it’s the overall marketing campaign that blows me away. The idea is so obvious and simple – But it’s brilliant. Hats off (and shoes on) to Nike… Have a look yourself:
Also, just read this over @ Adverblog, pretty cool and unique use of digital advertising! The campaign is relevant, innovative, and certainly talks to gamers. What Laurent Buanec over @ Adverblog also likes about it is the ecially way it breaks the lines, and manages to create its own territory of expression. Plus the use of advanced technologies is a mean for its purpose, not an aim. Go check it out: http://www.adverblog.com/archives/003783.htm
