News from YouTube and Myspace…
Found these 2 articles about a new ad-funded video service on YouTube and a Partnership between Myspace and Visible Measures:
The joint venture made by YouTube and Universal will be called Vevo, and hopes to mirror rival Hulu.com’s success in bringing in ad revenue from streaming videos and television content, with music. It will be a “premium online music video hub” with the hope that it will appeal to younger audiences, which will attract advertisers to use the portal to target them. Vevo will undoubtedly become essential for advertisers to reach this particular demographic, which are currently difficult to reach. Read the whole article at Brandrepublic
Myspace has signed up to Visible Measures so that their videos and user interaction with the videos can be tracked. Following suite with other video sites, MySpace is now increasing the amount of professionally-produced premium videos as they are more attractive to advertisers, and UGC videos are more for the users themselves. Visible Measures will allow Myspace to track user engagement with their videos, and give video partners a dashboard so that they can track their own videos. The kind of data they will get will be how much of a video someone watched, how many times a video was viewed, etc. The average viewing time across MySpace so far is 10 minutes, twice that of other video sites. Video is becoming a much more popular form of advertising, and to be able to find out exactly how media is being consumed and what is working with their video content will be invaluable for advertisers. Read more here…
