Netflix’s Subscriber Numbers Beat Estimates as It Spends More on Marketing
The number of people who subscribe to Netflix has become a really important number.
A few months ago Netflix reported that not as many people subscribed to its streaming service as anticipated. The figure was still north of 50 million people — and up 33% year-over-year — but its relative shortfall indicated that either people really didn’t like Netflix’s new higher prices or Netflix’s growth was starting to slow and at a bad time.
Three months later, Netflix reported on Tuesday that the number of people who pay to subscribe to its streaming video service has hit 54.5 million, which was better than projected. Yet it appears Netflix had to shell out even more marketing money than usual to boost its subscriber numbers.
